Mental images and audio-visual influencing - Music in political campaigns
Mental images and audio-visual influencing - Music in political campaigns
“The role of music in political campaigns adds up to much more than just rallying around the cause, or simply attracting attention. Music, in all different forms, is included in political parties’ and candidates’ image-building and communication agendas, which can be used in multiple ways to influence voters.” Researcher Sini Mononen takes a look at the use of music in political campaigns through everyday examples.
