Kai Amberla

Cooperation between contemporary music operators in Finland and Russia depends on networks of personal connections built up over a long time. Although there are surprisingly few joint projects, existing relationships continually foster new interaction between the two neighbouring countries, which in turn makes it easier for other contemporary musicians to cross the border.

Music audiences’ age structure and consumer patterns are changing, offerings are growing and becoming more varied, but for now, one thing remains unchanged: there are enough festival-goers in Finland for hundreds of festivals. Organisers must nevertheless have their feelers out for changing expectations from their customers.